Get Your Brand on Trend: Launching Your TikTok Shop the Right Way
As social commerce continues to surge, TikTok Shop has emerged as a powerful platform for businesses looking to connect with customers in a more engaging and direct way. This blog post serves as a comprehensive guide for small businesses ready to take advantage of TikTok’s massive reach and integrated shopping features. It outlines the key steps to setting up your business on TikTok Shop as well as detailing RODA Technology's role in helping you understand this process. Readers will also learn best practices for driving traffic, leveraging influencer partnerships, and making the most of TikTok’s algorithm. Whether you're a small business or an established brand, this post will help you confidently launch and grow your TikTok Shop presence.
TikTok has been a prominent figure within the social media sphere since its conception in 2016, mostly platforming dance videos and short, comedic skits. However, in recent years, it has revolutionised the way people shop. With the addition of its ‘shop’ feature, consumers can buy the products their favourite creator is wearing or enjoying directly through the app itself. With over a billion monthly active users, advertising your products through TikTok is an easy way to guarantee sales and increase the viewership on your products. However, we understand it can be complicated to know where to start on such a huge platform. Here, we outline the benefits of setting your business up on TikTok Shop, as well as how RODA can help make the process easier.
What is TikTok Shop?
TikTok Shop has its own dedicated section of the app which can also be accessed through the main feed, livestreams, and even your own profile. Both small businesses and larger brands can advertise and sell their products directly through the app, levelling the playing field.
What are the Benefits of Setting up on TikTok Shop?
There are several advantages when expanding your product reach on TikTok which are usually inaccessible.
- Trend-driven Sales: TikTok is driven by the algorithm, and there is no control as to what starts trending when. It could be that a content creator has made a video about your product and it completely takes off. With a link to buy it directly in the video, anyone who views it is considerably more likely to purchase it with no need to go to an external site.
- Higher Engagement: In general, social media sites gain significantly more usage than traditional websites. Customers are also more likely to buy a product when a creator they love has personally recommended it specifically.
- Influencer Integration: Collaboration with content creators is a fairly new concept within the online shopping sphere- through paid brand partnerships, influencers can make a video centred around your product, with a link in the video for their followers to buy it for themselves in-app.
- Consumer Reach: With over a billion app users, there is a guaranteed audience for your business no matter how niche your product is.
How Can We Help You Succeed on TikTok Shop?
With so many small businesses also gaining traction on the site, the process of setting up can seem especially complicated. Optimisation of your in-app store is key to success and is something we hone in on at RODA when helping you organise and understand how TikTok Shop operates.
- Product Optimisation: understanding the algorithm is an intrinsic part of succeeding in this sector. We use our expertise to make your product visuals engaging and eye-catching.
- Complete Setup Support: We handle the entirety of the setting-up process, from registering your account to ensuring the payment process is simple for customers, reducing stress for you and driving sales.
- Brand Strategy: As TikTok centres around short-form content, advertising for your product needs to be succinct and fun- we can help you come up with a content plan guaranteed to increase engagement and platform sales growth.
- Monitoring Analytics: Consistency is key when it comes to keeping your business on TikTok’s radar- we can help adapt your content if it isn’t performing as it should and helping scale up with brand partnerships and viral campaigns.
Whether you’re familiar with selling on TikTok and just need a fresh perspective and a new brand strategy or you’re just starting up, RODA is here for you and your business every step of the way.
