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Your Shopify store’s SEO titles (also known as title tags) play a crucial role in how your products, collections, and pages appear in Google search results. A strong title not only helps you rank but also convinces searchers to click. In 2025, search intent, AI-driven snippets, and mobile-first browsing make it more important than ever to optimise your SEO titles strategically. This guide walks you through how to create effective Shopify SEO titles that drive traffic and sales.