Building a Bespoke E-Commerce Platform for a Sustainable Fashion Brand

RODA Technology partnered with ITSMCS, an emerging slow-fashion label, to design and deliver a custom e-commerce solution tailored to the brand’s sustainability-driven business model. The project involved developing a Hydrogen-based Shopify storefront, configuring Shopify to meet operational needs, and implementing multi-currency and multi-warehouse capabilities to seamlessly serve customers across the United Kingdom and Dubai.

Client Overview

Founded by designer Megan Skerritt, ITSMCS is built on the principles of slow fashion — offering hand-sewn, high-quality garments designed for longevity. With a mission to make re-wearing effortless, the brand emphasises sustainability, timeless design, and craftsmanship as the foundation of its identity.

Project Objectives

To support ITSMCS’s growth ambitions and commitment to customer experience, the project aimed to:

• Create a Custom Hydrogen Storefront – Develop a high-performance, bespoke online store that reflects ITSMCS’s unique identity and values.
• Configure Shopify – Set up robust product listings, secure payment gateways, and flexible shipping profiles to support international operations.
• Enable Localisation & Multi-Currency – Provide a tailored shopping experience by displaying prices and language options relevant to customer location.
• Implement Multi-Warehouse Management – Optimise fulfilment by tracking inventory across warehouses in the UK and Dubai.

The Solution

RODA Technology delivered a tailored e-commerce ecosystem designed to scale with ITSMCS’s international expansion.

• Custom Hydrogen Storefront – Using Shopify’s Hydrogen framework, we built a fast, responsive, and brand-aligned storefront. The React-based architecture enabled dynamic design and an intuitive shopping journey.
• Shopify Configuration – Shopify was configured to manage ITSMCS’s product portfolio, integrated with secure global payment gateways, and set up with shipping options adapted to customer regions.
• Localisation & Multi-Currency Support – Automated features detect customer location, displaying prices in GBP for UK customers and AED for Dubai customers. Language localisation was also implemented to enhance user experience.
• Multi-Warehouse Management – Shopify’s multi-location inventory functionality was deployed to streamline stock tracking and ensure orders are fulfilled from the nearest warehouse, reducing both delivery times and shipping costs.

Outcomes & Impact

The collaboration delivered immediate and measurable benefits for ITSMCS:

• Enhanced Customer Experience – Shoppers receive a seamless, localised experience with region-specific pricing and language, resulting in higher satisfaction and reduced cart abandonment.
• Operational Efficiency – Multi-warehouse management ensures efficient stock control and faster fulfilment, improving logistics across regions.
• Stronger Brand Positioning – The Hydrogen storefront authentically communicates ITSMCS’s commitment to slow fashion and sustainability, reinforcing its brand values.
• Scalable Infrastructure – The platform is designed to evolve with ITSMCS as it grows, supporting expansion into new markets and operational models.

Conclusion

Through this collaboration, RODA Technology helped ITSMCS establish a future-ready e-commerce foundation that reflects its ethos while enabling international scalability. The project demonstrates how carefully tailored technology solutions can strengthen brand positioning, streamline operations, and elevate the customer journey.

At RODA Technology, we specialise in delivering custom digital solutions that empower growing brands to expand with confidence. If your organisation is seeking to optimise its online presence and operations, our team can help you achieve measurable impact.