Scaling a Children’s Educational Brand with Strategic Digital Foundations

Client Overview

Client: ArtsBot LLC
Industry: Educational toys & craft kits (ages 3–9)
Location: New York, USA
Engagement: Ongoing retainer — consultancy + delivery

ArtsBot creates TSA-compliant craft kits designed to be both practical for parents and engaging for children. Founded on creativity and convenience, the brand had a clear mission — but its digital presence and growth engine needed rebuilding from the ground up.

When RODA Technology first engaged with ArtsBot, the business faced several challenges:

• A generic Shopify template that didn’t showcase the brand’s personality.
• Inefficient marketing spend across social platforms, with limited measurable return.
• Metrics that were difficult to trust due to poorly managed tracking and third-party agency activity.
• Promising wholesale conversations with museums, but no structured outreach to convert them.

ArtsBot needed a partner to help reset the foundations, restore clarity, and build a scalable path to both direct-to-consumer (DTC) and wholesale growth.

The Approach

1. Laying Stronger Foundations

Our first step was to bring focus and consistency:

• Audited all channels and stopped activities that weren’t driving results.
• Redesigned the Shopify storefront to better reflect ArtsBot’s identity — warm, practical, and credible to parents and institutional buyers.
• Improved content through clearer product storytelling, a revitalised blog, and sensible on-page SEO to build sustainable organic traffic.

2. Making Measurement Meaningful

We introduced governance and tools to create a data-driven decision-making culture:

• Cleaned up tracking and dashboards to ensure reporting was reliable.
• Standardised UTMs and campaign naming for easier comparison.
• Introduced lightweight dashboards that answer the key weekly question: “What should we try next?”

This enabled a test-and-learn rhythm — small, inexpensive experiments, rapid learning, and scalable wins.

3. Building Marketing & Sales Pipelines

• Paid & Organic Social – Shifted from guesswork to structured experimentation, testing creative, offers, and formats before scaling spend.
• Founder Visibility on LinkedIn – Supported consistent, professional outreach to decision-makers (museum curators, gift shop buyers, retail specialists).
• Wholesale Outreach Engine – Researched and prioritised target institutions, designed concise curator-friendly messaging, and implemented a structured follow-up process.

4. Streamlining Product Launches

Introduced checklists for pricing, imagery, and merchandising so that new SKUs launch smoothly with all assets in place.

Consultancy + Delivery in Practice

This engagement combines strategic consultancy with hands-on delivery.

• We run monthly consultative sessions to address the client’s priorities, provide strategic input, and set direction.
• Between sessions, our team executes — managing paid media, redesigning digital assets, running outreach campaigns, and maintaining analytics — covering gaps in both time and skill within the client team.

This hybrid model ensures that ArtsBot benefits from both big-picture strategy and practical execution.

Results & Impact

• Wholesale Expansion – A growing base of museum clients supported by a consistent pipeline of qualified opportunities.
• A Brand That Reflects Its Purpose – A redesigned storefront now communicates ArtsBot’s mission and builds trust from first contact.
• Smarter Marketing Spend – Campaigns are test-driven, measurable, and continuously optimised.
• Founder Visibility with Impact – LinkedIn activity is generating conversations with the right buyers.
• Predictable Product Launches – New SKUs move from idea to shelf with less friction and greater consistency.

How We Work

We operate as an embedded partner rather than a supplier:

• Weekly priorities and monthly reviews keep everyone aligned.
• A rolling roadmap provides visibility into what’s coming next.
• Clear ownership and fast feedback loops keep momentum high.
• Evidence, not opinion, guides decision-making.

The result: a small team working like one team.

What’s Next

Looking ahead, we’ll continue to:

• Expand the museum client base through targeted outreach.
• Deepen SEO and content to capture more qualified demand.
• Scale creative testing in paid social to validate new bundles and propositions.
• Apply structured launch playbooks to upcoming SKUs for smoother go-to-market execution.

Why RODA

At RODA Technology, we combine strategic consultancy with practical delivery. For ArtsBot, that has meant choosing the right levers at the right time — providing strategy that drives action, and execution that delivers measurable outcomes.

If your organisation faces similar challenges, let’s map the next 90 days and get to work.